Franchise and system development

From a successful concept to a strong brand

A successful location proves that a concept works. However, sustainable growth only begins when this concept can be reproduced with the same quality, standards and perfect guest experience, regardless of location.

This is exactly where we come in. We develop scalable systems from successful gastronomy concepts that form the foundation for expansion, franchise and licensing models or in-house multi-unit concepts. Together, we create the structures, processes and tools that enable your company to grow in a controlled way without compromising your brand identity.

We support the entire build-out of your system, from developing a concept manual and operations handbooks to training concepts, location strategies, contract models and sales materials. Rather than thinking in terms of individual documents, we take a holistic approach to provide partners with orientation, make investments more predictable and ensure consistently high quality across all locations.

Whether you are taking your first steps towards expansion or looking to further develop your existing system, we can help you create the conditions for growth based on clear standards, sound economic principles and a strong brand identity.

Our services in this area

The concept manual is the DNA of your brand. Together, we will define your brand values, design guidelines, spatial concepts and functional requirements, ensuring that every location bears the same signature.

We document all relevant planning fundamentals for architects, specialist planners and project partners, from technical standards and furniture to counter modules and building requirements. This creates clarity, reduces coordination effort and accelerates roll-out.

Not every location is suitable for every concept. Using structured site analyses, individually developed scorecards and data‑driven evaluations, we identify spaces with the greatest potential for success.

The first location sets the benchmark for all others. We support the development of your flagship store as a reference project, laying the groundwork for successful expansion.

We develop bespoke franchise and licensing systems, including the contract structure, fee model, and pre-contractual disclosure. The result is legally robust and economically viable models for sustainable growth.

A successful system requires reliable parameters. We support the development of suitable lease and sublease models and assist with aligning the contractual framework.

A professional franchise brochure can transform potential customers into future partners. We develop compelling materials that present your concept, brand and business model in the best possible light, positioning them optimally for sales.

Growth requires visibility. Together, we will develop sales and marketing strategies to position your franchise or licensing system in the market and attract new partners.

Clear standards create consistent quality. We develop practical operations handbooks containing all the relevant processes, workflows and operating standards for day-to-day operations.

Food safety and quality are integral to the system. We create QM and HACCP manuals as well as hygiene and documentation standards that meet legal requirements and simplify daily operations.

Cleanliness is part of brand quality. We develop structured cleaning concepts with clear responsibilities, intervals and quality standards for all locations.

A strong system relies on well‑trained teams. We develop modular training and education concepts that standardise knowledge transfer and enable new employees to be quickly integrated into your system.

Uniform architecture fosters brand recognition. We define planning standards, modular building blocks and cost structures to ensure that new locations are implemented efficiently and in line with the brand.

Transparent investments create planning security. We develop investment models, define benchmark values per square metre and support the economic evaluation of new locations.

System development does not end after opening. We establish maintenance, upkeep and facility management structures so that all locations can be operated efficiently in the long term.